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Cookie Policy

Introduction

Lifebit Biotech Limited (“Lifebit,” “we” or “us”) provides this Cookie policy to help you understand how it [and other companies in its group] collect information about you and your device through the use of cookies through the website(s) on which this policy appears. This policy contains important information explaining what cookies are, what type of cookies we place on your device, what the purposes of those cookies are, and what your rights are in relation to our use of cookies. Therefore, please read it carefully.

Our website uses cookies and other tracking technologies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. Some of the information collected by cookies may include personal data. You should read our privacy policy (Privacy Policy) which sets out how and why we collect, store, use and share your personal information.

 

Cookie Basics

What are cookies: A cookie is a small text file that is sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain from which the cookie originated, the lifetime of the cookie, and a randomly generated unique number or other identifiers. Cookies may also contain information about your device, such as user settings, browsing history and activities conducted while using our services.

Other tracking technologies: the other tracking technologies work similarly to cookies and place small data files on your devices or monitor your website actively to enable us to collect information about how you use our website. This allows our website to recognize your device from those of other users of the website.

Who places cookies: Cookies may either be placed directly by us (these are known as first-party cookies) or by our partners and service providers (these are known as third-party cookies).

How long do cookies last: Cookies may also either be session cookies or persistent cookies. Session cookies only last until you close your browser, while persistent cookies continue working after you close your browser. The lifespan of a persistent cookie varies and will depend on the purpose for which the cookie is used.

Why are cookies used: Cookies may be used for a variety of purposes and they are typically classified according to their overall purpose. For example, we use the following general classifications within this Cookie policy: necessary cookies, analytics cookies, functionality cookies and advertisement cookies.

What are your rights: Necessary cookies are always set. If you visit from the European Economic Area, the United Kingdom or Switzerland, Google Analytics and Google advertising measurement run in a limited mode that does not set analytics or advertising cookies, because we have not asked for your consent. Microsoft Clarity is not loaded if your browser is set to a European time zone or sends a Global Privacy Control signal. For other visitors, the analytics and advertising cookies listed below are set when you visit. You can refuse, block or delete cookies at any time; the section ‘How to manage cookies’ below explains how.

 

Our Cookies

We use the following cookies:

  • Necessary Cookies. These are cookies that are required for the operation of our website. They include cookies that enable you to log into secure areas of our website.
  • Analytical or Performance Cookies. These allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. These cookies are sometimes placed by third-party providers of web traffic analysis services such as Google Analytics.
  • Functionality Cookies. These remember choices so that your next visit is consistent, for example which version of a page you were shown.
  • Advertisement Cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie NameClassificationPurposeDuration
_gaAnalyticsGoogle Analytics. Gives your browser a random ID so we can count visitors and see how the website is used.Up to 2 years (400 days in most browsers)
_ga_BLQSK7QP3NAnalyticsGoogle Analytics. Keeps track of the current visit for our Google Analytics property.Up to 2 years (400 days in most browsers)
_gcl_auAdvertisingGoogle. Links a visit that started from one of our Google ads to actions taken on our website, so we can measure our advertising.90 days
_clckAnalyticsMicrosoft Clarity. Gives your browser a random ID so Clarity can recognize repeat visits.1 year
_clskAnalyticsMicrosoft Clarity. Joins the pages you view in one visit into a single session.1 day
lb_ab_treFunctionalLifebit. Remembers which of two versions of our Federated Trusted Research Environment page you were shown, so you see the same version on your next visit.60 days

Please note that the following third parties may also set cookies on our website(s). These may include, for example, advertising networks and providers of external services like web traffic analysis services.

Cookie NameClassificationPurposeDuration
CLIDAnalyticsMicrosoft Clarity (clarity.ms). Recognizes first and repeat visits for Clarity.1 year
MUIDAnalyticsMicrosoft (clarity.ms and bing.com). A Microsoft user ID used by Clarity and other Microsoft services.About 13 months
MR, SM, SRM_B, ANONCHKAnalyticsMicrosoft (c.clarity.ms and c.bing.com). Help Microsoft keep its user ID up to date and run Clarity measurement.From the end of the visit up to about 13 months
IDEAdvertisingGoogle (doubleclick.net). Used by Google to measure and improve advertising, including visits that came from our ads.Up to 13 months
test_cookieAdvertisingGoogle (doubleclick.net). Checks whether your browser accepts cookies.15 minutes
__cf_bm, _cfuvidNecessaryCloudflare, on behalf of Pexels (images.pexels.com), which hosts some of the photos in our blog posts. Protects that image service from automated traffic.30 minutes / end of visit

Cookies Used by the Sopro Plugin

The Sopro Plugin uses cookies to enhance website performance, functionality, and analytics. Below is a summary of the cookies used by the plugin:

 

Regular Cookies

_obid

Purpose: Tracks unique visits to the site and relates them to the email campaign.
Expires: 1 year
Role: Performance / Analytical

_obid_visit

Purpose: Identifies a session across multiple pages; not linked to personal data.
Expires: 4 hours
Role: Advertising / Tracking

Webchat – Specific Cookies (Enabled Only If Webchat Function is Activated)


cuid_*

Purpose: Used as a session cookie in the webchat not linked to personal data.
Expires: 15 days
Role: Functional

How to manage cookies

You can block or delete cookies in your browser settings. Your browser’s help pages explain how. If you block necessary cookies, some parts of our website may not work properly.

To stop Google Analytics from collecting data about your visits, you can install the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout. You can manage Google advertising preferences at adssettings.google.com. Microsoft Clarity is not loaded if your browser sends a Global Privacy Control signal.

Our website also keeps a small amount of information in your browser’s local storage: a random visitor ID and the page you first arrived on, which help us understand where our website visitors come from, plus settings used by our website builder and by Google advertising measurement. You can clear this storage in your browser settings.

We review the cookies on our website regularly and will update this policy when they change. Last updated: October 20, 2026.